When ampm's lovable snack giant, Toomgis, needed a summer job, who did he turn to? Fellow beard bro & Dodgers All-Star third basemen, Justin Turner– that's who. We built this episodic social campaign to promote ampm day at Dodger Stadium and it culminated with Toomgis throwing out the first pitch of the game.
We chose to celebrate the Millennial Generation by showing the world there's a better way to buy a car. And we also chose to do it with a regional spot during Super Bowl XLIX.
To help Kriser’s launch new pet stores around the country, we had a crazy idea: let’s introduce ourselves to the neighborhood by performing an always-welcome public service: picking up dog poo. Our Poo Fairies became brand advocates who spread the word about Kriser’s at dog parks and store openings, all while keeping the ground squeaky clean. Turns out, people were into it.
Role: logo, tandem bicycle, uniform, and collateral design & art direction.
How do you prove that a 4K HD TV really has a crazy-awesome picture to people watching at home on their regular, old school HD TV? With the 4K Selfie, that's how. #CulturallyRelevant
The Satellite Click from Toshiba is the only detachable that you can detach with just one hand. So to let people know, we created episodic social media content featuring our very own game show set on Hollywood Boulevard. Passersby had the opportunity to win cold, hard cash for trying their hand at a host of weird one-handed tasks.
We started from scratch to create a social and digital hub for all things Bolthouse Farms. Check it out here.
Toshiba and Skullcandy joined forces to create the new Chromebook 2. To introduce it to the press, we designed these promo posters for an industry event held at the Ace Hotel in NYC.
Old Navy Records launched on Super Bowl Sunday to showcase the season's hottest fashions in the season's catchiest pop songs. We also partnered with Shazam to give shoppers a whole new way to shop. Then, in a truly surreal sequence of events, Kim Kardashian decided to file a lawsuit.
Laptops aren't really known for having powerful built-in speakers. So Toshiba and Harman Kardon decided to join forces to bring premium sound to the laptop category. And to show it off, we created a social media campaign that proved Toshiba's laptops really could create an immersive sound experience while spreading holiday cheer at the same time.
A collection of Toshiba product-focused spots that I've worked on while at goodness Mfg. I even managed to get my dog a cameo in one of them.
Black Friday. That special time of the year when people turn into crazed animals at shopping malls across the nation. It's a chronic condition we've diagnosed as Mall Madness. And to keep this epidemic rom spreading, Newegg.com did their part to raise awareness and offer an alternative. We built a QR equipped mobile billboard and sold our deals directly to shoppers in places like Best Buy parking lots. As a result, everyone could skip the silly lines and go home happy.
Toshiba's touch-enabled laptops are intuitively built for the way real life happens– hands on. So we put them to the test by giving them to a group of friends as they started a successful food truck business.
We created the first real time NASCAR race powered entirely by Facebook likes. While it ran during the actual Coke Zero 400, we were able to gauge drivers' popularity as we earned Coke Zero an unprecedented amount of Facebook Likes along the way.
Old Navy created the first unofficial Thanksgiving anthem to celebrate it's annual Gobblepalooza event. It resulted in record breaking Black Friday sales and a bunch of really weird dance moves. Thanks to this campaign, I now have a framed platinum record hanging on my wall. Not joking.
We profiled a few actual American Express OPEN Gold card holders then showed the different ways they used their reward points for their small businesses.
Ads for the ski resort category are pretty blah. Which is pretty unfortunate, because ski resorts are really fun places to visit. We broke through the category conventions with a family-oriented campaign that visually communicates that Keystone Resort really is a mountain of possibilities.