When ampm's lovable snack giant, Toomgis, needed a summer job, who did he turn to? Fellow beard bro & Dodgers All-Star third basemen, Justin Turner– that's who. We built this episodic social campaign to hype up ampm day at Dodger Stadium, which culminated with Toomgis throwing out the first pitch of the game.
We chose to celebrate the Millennial Generation by showing the world there's a better way to buy a car. And we also chose to do it with a regional spot during Super Bowl XLIX.
Summer doesn't last forever, and neither does Honda's Summerbration. To promote this summer's sales event, we came up with some "Super Short Summer Shortcuts" to help people get the most out of their summer, all while showing off Honda's sick lineup of cars. These shortcuts ran across Snapchat, Instagram & Facebook.
In addition to art directing the social components of this campaign, I also designed the Summerbration logo that was applied across all campaign touchpoints & collateral.
Ahhh, football season. AKA everyone’s favorite time of the year to gather round and watch grown men give each other concussions. But did you know that there’s a much less dangerous national pastime gearing up? It’s Dipping Season, baby! We created this wacky campaign for Dean’s to encourage Dippers to stock up on their deliciously creamy dairy dips all (pre) season long. So stretch out those fingers and prepare to dip.
PreRoll / Social
How do you prove that a 4K HD TV really has a crazy-awesome picture to people watching at home on their regular, old school HD TV? With the 4K Selfie, that's how. #CulturallyRelevant
noun \ ˈgif , ˈjif \
A computer file format for the compression and storage of visual digital information.
• I’ve made a ton of gifs to promote a wide range of products on social media. Here are a few of my favorites.
Cook’s has been making champagne since 1859. That’s a REALLY long time. So in 2018, people just needed a little reminder. We used a bunch of meticulously placed champagne flutes and just the right amount of lighting to communicate this message.
Print / Point of Sale
Old Navy Records launched on Super Bowl Sunday to showcase the season's hottest fashions in the season's catchiest pop songs. We also partnered with Shazam to give shoppers a whole new way to shop. Then, in a truly surreal sequence of events, Kim Kardashian decided to file a lawsuit.
Toshiba and Skullcandy joined forces to create the new Chromebook 2. To introduce it to the press, we designed these promo posters for an industry event held at the Ace Hotel in NYC.
We profiled a few actual American Express OPEN Gold card holders then showed the different ways they used their reward points for their small businesses.
The Satellite Click from Toshiba is the only detachable that you can detach with just one hand. So to let people know, we created episodic social media content featuring our very own game show set on Hollywood Boulevard. Passersby had the opportunity to win cold, hard cash for trying their hand at a host of weird one-handed tasks.
We created the first real time NASCAR race powered entirely by Facebook likes. While it ran during the actual Coke Zero 400, we were able to gauge drivers' popularity as we earned Coke Zero an unprecedented amount of Facebook Likes along the way.
Laptops aren't really known for having powerful built-in speakers. So Toshiba and Harman Kardon decided to join forces to bring premium sound to the laptop category. And to show it off, we created a social media campaign that proved Toshiba's laptops really could create an immersive sound experience while spreading holiday cheer at the same time.
We started from scratch to create a social and digital hub for all things Bolthouse Farms. Check it out here.
To help Kriser’s launch new pet stores around the country, we had a crazy idea: let’s introduce ourselves to the neighborhood by performing an always-welcome public service: picking up dog poo. Our Poo Fairies became brand advocates who spread the word about Kriser’s at dog parks and store openings, all while keeping the ground squeaky clean. Turns out, people were into it.
Role: logo, tandem bicycle, uniform, and collateral design & art direction.
(Scanned National Geographic clippings, Various animation apps, Personal iPhone photos)
An ongoing collage series where I combine my inerest for ancient print mediums and modern animation technology to create weirdo mashups that are meant to evoke nostalgia for when things used to be a little less...dystopian. I think? You decide.
Black Friday. That special time of the year when people turn into crazed animals at shopping malls across the nation. It's a chronic condition we've diagnosed as Mall Madness. And to keep this epidemic rom spreading, Newegg.com did their part to raise awareness and offer an alternative. We built a QR equipped mobile billboard and sold our deals directly to shoppers in places like Best Buy parking lots. As a result, everyone could skip the silly lines and go home happy.
Old Navy created the first unofficial Thanksgiving anthem to celebrate it's annual Gobblepalooza event. It resulted in record breaking Black Friday sales and a bunch of really weird dance moves. Thanks to this campaign, I now have a framed platinum record hanging on my wall. Not joking.