Toomgis’ Summer Job
When ampm's lovable snack giant, Toomgis, needed a summer job, who did he turn to? Fellow beard bro & Dodgers All-Star third basemen, Justin Turner– that's who. We built this episodic social campaign to hype up ampm day at Dodger Stadium, which culminated with Toomgis throwing out the first pitch of the game.
Role: Associate Creative Director / Art Director
Game-Day Activations at Dodger Stadium
We handed out 30,000 "Toomgis beard" fans to the adoring masses, complete with links to where fans could follow along with Toomgis' summer job adventures.
We also installed an interactive green screen video booth behind left field, where fans created wacky ampm & Dodger themed content for their social channels.