Carvana:
“I Choose Lazy”
We launched Carvana into the world by celebrating the much maligned Milenial generation. And in the process, showed that there's a better way to buy a car. And we also chose to do it with a regional Super Bowl spot.
Brand Launch
Role: Senior Art Director
Client: Toshiba Agency: goodness Mfg Executive Creative Director: Paul Keister Art Director: Brett Westnedge Copywriter: Max Dufrechou Integrated Producer: Tara Poynter Producer: Be Garrett Production: Paperboy Director: Paul Keister Editing: Trailer Park Post Production: Trailer Park Music: Aaron Drake Audio Engineer: Mike Rodriguez
