Breathe in speak out:
FLOW
Pulmonary Arterial Hypertension (PAH) is a complex, life-threatening disease that is often misunderstood. To make a real impact, we needed to boldly educate patients about the transformative power of triple combination therapy while empowering them to advocate for themselves. We recognized the challenge of bridging this knowledge gap and addressed it by using storytelling and simple metaphors, helping patients better understand their condition and enhance their ability to manage it effectively.
Disease State Education / Activation / Social Content / Print
Role: Associate Creative Director / AD
Animation & Direction: Colossal / THE YOUTH
Music: JSM
The Film. Instead of relying on the typical pharma diagrams of veins and arteries, we took a bold approach for the category. Drawing inspiration from our favorite Studio Ghibli references, we created an emotional narrative about a determined boat navigating the three key pathways to treating PAH.
Print. Cinematic posters hyped the premiere.
The Premiere. Launching at PHA, the cornerstone event for the PAH community, we created a 280 degree, fully immersable viewing experience for patients and advocates to step inside our world. In a sea of pharma trade show sameness, we created maximum impact.
Social. Educational footage and testimonials from the event created further surround-sound engagement.