Goody’s:
GET TO GOOD
The pain relief category is full of forgettable tropes. So when relaunching Goody’s pain relief powder, we saw an opportunity to shake up the category. We created a 360 brand campaign & design system that turned fast pain relief into a lifestyle brand for a whole new generation of hustlers. #GetToGood
Broadcast / Social / Design System
Role: Associate Creative Director / AD
Associate Creative Director / CW: Sara Driscoll
Direction & Production: The Vortex/Chromista
TV. The Get To Good brand platform launched on broadcast with an anthem and 3 supporting spots.
Social. We also created awareness building surround-sound social content.