HARIBo:
Chewy channel

In a cultural landscape dominated by streaming platforms and short attention spans, how does an iconic candy brand like HARIBO break into the entertainment biz? By creating bite-sized micro-bingable content that’s just as satisfying as their gummis. Introducing the HARIBO Chewy Channel, the world's first Gummi Entertainment Network. Each month (for over 2 years), we dropped a new Chewy Channel Original, starring HARIBO’s ensemble cast of edible gummi characters in over twenty 1 minute long series. All shot natively, for maximum Instagram bingeability and algorithm favoribility.

Social Content

Role: Associate Creative Director / AD
Music: Primary Color Music

The Action Figure. If every other streaming franchise has its own merchandise line, why should the Chewy Channel be any different? This beloved concept was intended to be swag for influencers, but was never produced. As it turns out, developing blister packaging for a single peice of candy is wildly inefficient. :)