old navy records

We created Old Navy records to showcase the season’s hottest fashions with real pop songs (that my partner and I wrote). We hired an A-list music video director to create music videos, which also doubled as Old Navy’s TV campaign. And in a groundbreaking partnership, we created a whole new way to shop by making each song “Shazamable,” directing to an exclusive Old Navy storefont within the Shazam app.

Role: Art Director

Director: Joseph Kahn